Project Description

How Much Protein Do You Really Need?

GQ Magazine

In the old days you just bought Rice Krispies so you could hear snap, crackle and pop. Now breakfast is part of your pre-workout. If you too thought that your cherished Cadbury, Nestlé or Mars, Incorporated chocolate would be safe, think again. Just one example of many is Cadbury’s Boost bar that has now evolved to meet your every protein and fitness needs with the release of the Boost+ Protein bar (offering 12g protein per bar). WTF?

Art Direction: Keith Waterfield